Why India Loves Facebook
Tunku Varadarajan is a national affairs correspondent and writer at large for The Daily Beast. He is also a research fellow at Stanford’s Hoover Institution and a professor at NYU’s Stern Business School. He is a former assistant managing editor at The Wall Street Journal. (Follow him on Twitter here.)
Getty Images The social-networking giant has opened its first-ever office in Asia—in the country where being all up in one another's business is practically a birthright.
Facebook and Indians have a magnetic connection. Everyone in my family in India except my father—who, at 77, is entitled to his suspicions of the medium—is a Facebook user. Every single friend of mine in India—except for an eccentric Bengali writer who idolizes a 19th-century British viceroy, Lord Curzon, for which reason he cannot be said to have come to terms with the modern world—is a Facebook user.
Facebook “allows [Indians] to do two things they love: Tell everyone what they are doing; and stick their noses into other people’s business,” says Sree Sreenivasan.
Every single friend of mine of Indian origin, anywhere in the world, is a Facebook user. And a great number of my Facebook "friends" are Indians who, having read my journalism, or seen my name on a sibling's or (genuine) friend's page, have sought me out and "friended" me as a reflexive act of connection; and being of Indian origin myself, I've always found it infernally hard—if not virtually impossible—to say "no."
Facebook Mania.... :-)
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